Fans of pimped out cars will soon be able to access cool new content on customized mobile handsets. Amp'd Mobile and DUB Magazine announced a long-term, multi-tiered partnership to enhance the mobile lifestyle of aftermarket automotive enthusiasts.

Amp'd Mobile has set forth a deal with DUB that will result in:

• Custom Created Exclusive Content
• Edgy Co-branded Wireless Handsets
• Visionary Concept Cars

A dedicated DUB entertainment channel will offer programs on celebrities and their cars, automotive trends, music videos and DUB-centric 3-D mobile games. Also, Amp'd and DUB will work together to produce content such as "DUB Celebrity Rides" and "DUB Mobile Model Search."

Amp'd Mobile phones will connect to a unique in-car audio experience, as well as allow download of music and video from the Amp'd Live service to plasma screens throughout the vehicle. Additionally, users will be able to view 3-D games playable from the Amp'd handsets on in-car plasma screens.