Motorola and Shanda Interactive Entertainment today announced an agreement designed to improve the way games are experienced and enjoyed on mobile devices in China.

Announced in the 4th Annual China Digital Entertainment Expo & Conference (ChinaJoy 2006), the agreement would include launching exclusive mobile versions of Shanda's World of Legend and Magical Land online role playing games on specially customized Motorola E680g handsets.

Dressed as a World of Legend character and standing in front of larger-than-life pictures of Motorola products and World of Legend and Magical Land characters, Ian Chapman-Banks expressed his delight at the partnership. "Motorola is dedicated to providing China's gamers with a superior mobile gaming experience, and that has to include the very best in content. Shanda's World of Legend and Magical Land are perhaps the most popular games this country has ever seen, and it is only fitting that they make their mobile debut with Motorola," he noted.

Both Motorola and Shanda were quick to point out that the two online mobile games are not merely new versions or extensions of the PC games. Instead, they can run in conjunction with PCs and interact, with users being able to transfer points, weapons, and other assets between their handsets and their PCs. World of Legend and Magic Land, as well as related content like sounds, wallpapers and screensavers, will available exclusively for download on MIDC (Monternet's "My E680g Zone") for a period of six months, with the games also available on CMCC MagicBox (China Mobile’s platform for game downloads).

In addition to the games announcement, the two companies announced a series of co-branding initiatives, including preloaded Shanda content on Motorola's new E680g gaming handsets, promotion of the handset within the PC versions of World of Legend and Magic Land, and cross-brand packaging.