Adobe Systems Incorporated, LG and BenQ Mobile, today announced a licensing agreement for Macromedia Flash Lite technology. Flash Lite is the Flash profile developed specifically for mobile phones and will power the rich user experience, including customized user interfaces and enhanced content and browsing that will help define the personality of an emerging global player in the handset market.

"By integrating Flash technology into our user interfaces, we're helping ensure consumers have easy access to the incredible capabilities of our mobile handsets," said Clemens Joos, CEO at BenQ Mobile. "For too long the handset market has been obsessed by industrial design while forgetting that consumers interact with their phone through the screen and keypad. BenQ -Mobile recognizes that world-class design integrates hardware and software into a single memorable user experience."

BenQ Mobile expects to begin integrating Flash Lite into its mobile handset offerings in the fourth quarter of 2006.

LG Electronics will be using Flash to generate interactive graphic user interfaces and Flash applications on a range of digital devices, including MP3 players and mobile handsets. With the introduction of Flash technology, LG Electronics expects to cut development costs, differentiate its products and quickly build applications to meet diverse consumer demands across geographies and demographic segments. The first LG Electronics mobile handsets that integrate Flash technology are expected to ship in April.