Tagit has launched its mobile image recognition technology. With the help of this technology the camera-phone will be able to connect with any media channel and obtain information about any advertised brand product or enterprise service.

The technology works on a system of visual tags with digitised codes, which can be attached to any physical space or media channel, thereby allowing anyone with a camera-phone to make an immediate connection for getting information or even making a purchase.

With one snap of the camera phone the user can captures the "tagged" image. The Tagit application software then decodes and enables the user to obtain information about the product or service in both text and visual form.

The user may then decide to make a purchase through the transaction feature in Tagit, which will connect the user directly to the e-commerce site of the business.