Motorola announced SCREEN3 - a solution that lets consumers get news, sports, entertainment, and other premium content and services directly from their mobile device home screen (no buttons to push, no browsers to launch).

Motorola's SCREEN3 includes a media gateway server to manage content and client technology to create media channels on the device home screen, providing consistent content management from back-end to device. The solution also provides "smart synchronization" so only new, fresh content gets delivered to the device, minimizing network traffic and increasing consumer satisfaction. The result Content is displayed simply and seamlessly on the mobile phone home screen, finally making it easy for consumers to find and use wireless data services.

Motorola's SCREEN3 solution is designed to help operators drive mobile data usage and generate revenue. Operator studies show a drop off in users with every click that it takes to access content. By placing targeted content and promotions on the device home screen - where it's easy access and impossible to miss - subscribers are more likely to try and use data services. In addition, Operators can leverage an additional channel for special promotion offers and services.

Cingular Wireless will be the first network operator to offer Motorola's SCREEN3 solution. Motorola worked closely with Cingular to incorporate SCREEN3 as part of Cingular's new MEdia Net Live Ticker service.