Viacom Outdoor will be the first major U.S. vendor to offer MobiPoint technology in a series of trial projects scheduled to begin in November. Kameleon Mobile Technologies "MobiPoints" will be placed in a variety of out of home media points including bus shelters, street furniture, kiosks, commuter rail cars and platforms and other special locations in various U.S. cities.

MobiPoint is based on Bluetooth technology, recognized as the world standard of electronic connectivity, sending out a radio signal thirty feet in diameter from a patented Kameleon MobiPoint® strategically placed in the environment (i.e.attached to a bus shelter billboard) that connects the mobile user directly to the information being offered.

Easy to install,indoors or outdoors, MobiPoints can be battery-powered for a two-year lifetime.

As an advertiser's dream come true Kameleon MobiPoints offer not only a unique new way to reach customers at or near the point of purchase, but also a way to track impressions and usage. The "clicks" made by the mobile user can be tracked and audited to build profiles and judge the efficacy and appeal of any particular mobile campaign created on a location-by-location basis. In addition campaigns are easy to modify and update with Kameleon's easy to use back-end software.

Kameleon Technologies is a Paris/Cambridge-based technology company incorporated in 2002 to develop products and services related to Bluetooth mobile applications. In 2004, the company implemented a series of successful tests in Europe and is now expanding services to the USA market.