Viacom Outdoor will be the first major U.S. vendor to offer MobiPoint technology in a series of trial projects scheduled to begin in November. Kameleon Mobile Technologies "MobiPoints" will be placed in a variety of out of home media points including bus shelters, street furniture, kiosks, commuter rail cars and platforms and other special locations in various U.S. cities.

With just one click the Bluetooth-enabled mobile user can elect to get enhanced product information when and where he's near the point of sale, offering advertisers and brands a unique, patented new way to reach consumers, and add incentive to purchase.

A non-offensive "pull technology", MobiPoints are activated by the mobile user. Information is not "pushed" on to the user's phone.

Advertisers and brands are facing a brave new communications world. It's one in which traditional forms of advertising like television, print, and radio are being challenged by new consumer attitudes. Consumers are spending less time statically watching, looking and listening, and more time actively engaged with their video games, DVDs, the internet, mobile phones and iPods.

So how do you reach today’s on-the-go business crowd and young consumers who are hip to new mobile technologies?

Kameleon's MobiPoint solution appeals to these markets via their use of hi-tech Bluetooth-enabled mobiles, and their nature as early adopters, seeking out and enjoying new ways of interacting with Brands and the environment.

MobiPoints placed strategically in the environment let advertisers reach these early adopters in an interactive, fun way; and, at the same time, enhance brand awareness and offer purchase incentives at, or closer to, the point of sale.

A Kameleon MobiPoint attached to a bus shelter billboard promoting a concert event let's the consumer learn more about the artists, download a music video, and even purchase concert tickets. All with just one click.

Product shelves in the supermarket that are enhanced with Kameleon MobiPoints let customers get interactive product information, coupons, etc.

In essence, Kameleon MobiPoints wake up the static world of out-of-home media, creating interactive networks for advertisers and brands, appealing in a fresh new way to consumers.