Sega Mobile today unveiled a playful new website with community and commerce capabilities for millions of loyal Sega gamers in North America and beyond. The new Sega MobileTM site offers some of the firm's most popular titles to cell phone owners. Specifically, North American subscribers of Verizon, Sprint, Cingular, T-Mobile, Rogers, and Bell Mobility can browse over 40 games, view screenshots, preview game play with a Propane-powered cell phone play demonstration, and purchase titles.

Segamobile.com was co-developed under the supervision of Glenn Wissner, Senior Producer of Sega Mobile, using consumer feedback and historical user experiences with Sega products to make it a fun and familiar site.

In the world of mobile entertainment and with SEGA's deep catalog of established brands on console and arcade, Sega Mobile and Propane developed a site that lets gamers vote on which Sega titles should become mobile applications. Gamers use this community tool to suggest new products for their phones, such as the legendary Sonic the Hedgehog. Winners will be turned into mobile applications for 2006.

Segamobile.com also lets customers purchase games that are sent to their cell phones by carrier partners, and pay by credit card or direct carrier billing.

The site officially launches this week, in time for CTIA, the world's largest IT and entertainment showcase for the mobile industry at Moscone West in San Francisco, September 27 to 29. An integrated marketing program that includes online, virtual, and print advertising supports the launch.