HELIO announced details about its mobile game service, including a custom-built mobile portal designed to maximize the 3G gaming experience. Helio has created a game service that features a library of 2D, 3D and multiplayer games that take full advantage of its high-end multimedia launch devices - the Hero and Kickflip

Designed by Gamers, for Gamers The Helio game service features an original user interface that expands the experience with updates and information beyond a dull list of games. Unique to Helio is the integration of independent game ratings and reviews through a partnership with IGN.com. Posted on individual profile screens for each game, this information allows members to gain expert insight into games before purchase through a direct connection to the gaming community.

The game service also offers Helio members a number of custom tools including animated previews of ingame footage for titles, "cheat codes" free-of-charge for purchased games, a "wish-list" function that allows you to catalog favorite games for purchase later, and a "download locker" for free-of-charge re-downloads of purchased games.

Games will be available across eight major genres including Puzzle, Casino, Arcade, Role Playing Games (RPG), Action, Shooters, Sports and Speed. Additionally, to provide the highest quality content for its members, Helio is working with Tira Wireless to ensure effective game certification and porting. Partners for the Helio game service include:

• Airborne Entertainment
• Com2uS
• Cosmic Infinity
• Digital Chocolate
• EA Mobile
• Exit Games
• Floodgate
• Gameloft
• Gamevil
• Glu Mobile
• Hands-On Mobile
• SkyZone
• THQ Wireless

"Helio's combination of high-end devices, youth focus and an original approach to games is going to set a new precedent in the mobile space," said Michel Guillemot, CEO, Gameloft. "We are excited to be working together to create this new wireless experience for the growing youth market."