HELIO announced details about its mobile game service, including a custom-built mobile portal designed to maximize the 3G gaming experience. Helio has created a game service that features a library of 2D, 3D and multiplayer games that take full advantage of its high-end multimedia launch devices - the Hero and Kickflip

The Helio game service goes beyond conventional mobile offerings by linking Helio members through features based on technology developed by SK Telecom, available for the first time in the US. This includes the ability to "gift", or purchase and share favorite games with another Helio member, or "beg" another Helio member to purchase a favorite game for you.

Helio also offers an innovative "rent" model, allowing members to try any title at a lower price before purchasing a permanent download.

"We have created a unique gaming experience that shows off the high resolution screens and advanced capabilities of our devices, while tapping the potential of the 3G network," said Sky Dayton, CEO of HELIO LLC. "We built the service from the ground up to not only let our members discover and play great games, but share them with each other through gifting and begging, both firsts in the US."