Gameloft announce a long term licensing agreement with Paris Hilton Entertainment Inc. to develop, publish and distribute mobile games based on heiress and pop culture icon, Paris Hilton.

As part of this agreement, Gameloft will develop and produce a series of mobile games featuring Paris Hilton and her likeness. The first title in the series will be geared to tweens/teens and fans of Paris Hilton. Additional games scheduled for production will be aimed at both male and female fans of Ms. Hilton whose diverse fan base complements Gameloft’s catalogue of wide ranging games.

"Gameloft is dedicated to increasing mobile game offerings to female and casual gamers and we are thrilled to have Paris Hilton on board," said Michel Guillemot, president, Gameloft. "She is a model, a fashionista, an actress, an entrepreneur and a pop culture force of nature whose appeal is recognized the world over. Mobile games based on such a significant personality as Paris Hilton will be an excellent addition to our diverse slate of games," added Guillemot. "She is a universal brand that surpasses all boundaries."

The first mobile game based on Paris Hilton is scheduled for release worldwide in summer of 2006.