Zone 4 Play announced the launch of their mobile lottery services. These Mobile Lottery services enable Zone4Play and Two Way to offer traditional lottery operators a new distribution channel, and also enable mobile operators to deliver a full portfolio of lottery products to their customers.

Zone4Play's portfolio of lottery services includes the most popular land based games such as traditional lottery, fixed odds lucky number games, Keno & Bingo, instant tickets and scratch cards. The services support different technologies such as Java, WAP, HTML and SMS.

Traditional Lotteries are recognized as one of the largest growth opportunities for mobile gaming, and Zone4Play's technology enables Lottery operators to easily migrate their products to this important new sales channel. At the same time Zone4Play's integrated technology enables mobile partners to deliver a seamless interface to their subscribers. In addition, Zone4Play acts as a technology mediator between mobile networks and lottery operators.

"We believe the benefits of our Lottery services will be significant, as both Lottery providers and mobile operators can expect high take up of mobile lottery services thanks to the convenience, ease of use, and reliability of our solutions," said Shimon Citron, CEO of Zone4Play. 

note: this is not the only mobile lottery service available.