Adding yet another musical element to its repertoire, Cingular today announced Cingular Sounds Live, a unique concert series that is designed to generate exclusive content specifically for the mobile environment.

Cingular will create, produce and host a series of regular music events throughout the country in which the taped footage from each event will be used as part of the company's exclusive video offering. Utilizing the company's soon-to-be launched on-demand streaming video service, Cingular Video, customers will be able to use their 3G-compatible wireless phones to watch concert highlights just days after the live event.

"Showing video content on wireless devices is not necessarily new anymore, but what makes Cingular Sounds Live so unique is that we aren't chasing music concerts to get this footage. Instead, we are actually creating these mobile music events for the sole purpose of making the content available for our customers to access and enjoy on their wireless phones," said David Garver, executive director of segment marketing and sponsorships, Cingular Wireless.

On February 9 , the company will kick off its first invitation-only Cingular Sounds Live concert in Los Angeles featuring performances by Reggaeton artist and Latin Grammy Award winner Daddy Yankee with special guest The Pussycat Dolls, whose singles "Don't Cha" and "Stickwitu" have become major pop hits.