Motorola on Tuesday revealed details of its plans for iRadio, a subscription music service that will go on sale this year. Motorola's iRadio service is first available on Rokr E2, surprisingly the phone will not include iTunes software.

Motorola revolutionizes radio with the public introduction of the award-winning Motorola iRadio, a subscription music service that seamlessly moves from home, to car stereo, to wireless headphones -- powered from the one device you’re never without: your mobile handset.

Motorola iRadio is initially launching with 435 commercial-free radio channels, already one of the widest selections of subscription music entertainment available. The service’s unique delivery platform enables it to bring content portability together with acquisition and discovery of music. This creates a powerful new medium for artists and labels to directly connect with fans, and for wireless service providers to deepen relationships with subscribers.

“Motorola iRadio is truly a revolution in digital radio – offering more choice, higher audio quality than satellite radio, and features that allow listeners to identify and purchase the music they like” said Mike Gaumond, vice president and general manager, Motorola Digital Media Services. “Today, we’ve taken a giant leap beyond traditional and Internet-delivered radio by introducing a single service that incorporates incredible choice, the discovery of new music, impulse acquisition, and seamless portability.”

Motorola offers optional Bluetooth accessories to extend iRadio, including stereo headphones for on-the-go use, an adapter for a home stereo, and a wireless car kit compatible with virtually all car stereos from major manufacturers such as Pioneer, Alpine, Sony and Kenwood.

UNPARALLELED CHOICE. Motorola iRadio’s initial 435 commercial-free channels cover genres and styles that break the mold of competing radio services. Consumers can personalize their radio listening by choosing from a comprehensive selection of musical styles, including:

• Over 40 styles of Rock, from Grunge to Heavy Metal to Hair Bands to Classic Rock
• Twelve different Jazz stations, from the fusion sounds of Miles Davis to the smooth stylings of Lee Ritenour and David Sanborn
• Individual artist channels, such as 12 stations featuring the music of Nashville’s top Country stars
• Genre channels for every decade since the 1900’s
• Specialty channels spotlighting specific themes such as 1 Hit Wonders, Rockin’ Cowboys, Just Broke Up, and Angry Women

EXPANDING SELECTION. Unlike other radio services, iRadio’s proprietary technology frees it from bandwidth limitations. This means the service can offer a nearly unlimited selection of channels, and new ones can be added without removing older ones. Motorola currently has a number of new channels in development to expand iRadio the service offering even further.

GET HEARD. The Motorola iRadio platform also allows independent artists, radio personalities and talk show hosts to create their own iRadio channels. The Motorola iRadio Get Heard Network provides a digitally protected distribution channel for music and spoken word artists to expand their audiences and to be discovered by new listeners.

DIRECT CONNECTION BETWEEN ARTISTS AND FANS. Motorola iRadio establishes a more personal connection between artists and fans. Listeners can go far beyond the Top 40 to discover new genres and artists. Labels now have a new, low-cost forum for introducing music or reviving long forgotten songs from the back catalog.