Cingular Wireless today announced the upcoming launch of Cingular Video, an on-demand streaming video service that delivers fast, personalized access to high-quality video clips on consumers' high-speed capable (3G) phones.

Cingular Video lets consumers personalize their service so they can easily access current video content they want to see, including news, sports, weather and entertainment clips. In addition, Cingular is providing expanded ringtones, graphics, messaging, and games, delivering innovative and exclusive entertainment content conveniently to consumers' wireless phones.

"With Cingular Video, consumers on the go can quickly and easily get the latest news and entertainment video clips anytime they want," said Ralph de la Vega, chief operating officer, Cingular Wireless. "Consumers are expecting more from their wireless service and we've now made it possible for consumers to customize their phone menu so they are never more than three clicks away from their favorite content."

As part of the commitment to offer expanded wireless entertainment, Cingular entered a partnership with HBO to produce exclusive mobile content on the two new services HBO Mobile and HBO Family Mobile. Cingular Video is the only place where consumers can get HBO Mobile and HBO Family Mobile, offering select episodes, clips of unforgettable scenes and bonus material from award-winning HBO shows, cartoons and never-before-seen comedy and sports.

While the video content will be available early next year, the downloadable content is available starting tomorrow. These elements will include:

• Messaging: Read The Sopranos "Mob Lingo" and Curb Your Enthusiasm "Curb-isms"
• RingTones: Theme ringtones from The Sopranos, Sex and the City, Rome, Deadwood, and Six Feet Under
• Graphics: Download graphics from select episodes of The Sopranos, Sex and the City, Curb Your Enthusiasm, Six Feet Under, Entourage, Rome, and Deadwood
• Games: Play games such as The Sopranos Turnpike Trivia; Sex and the City trivia game and "Psychic Cocktail" (magic eightball-type application)

HBO Mobile is available exclusively on Cingular Video, enabling consumers to access content from HBO award-winning series, comedy specials and boxing events. Content includes scenes, cast interviews, professional football commentary by HBO sportscasters, and other made-for-mobile features.

Some HBO Mobile content on Cingular Video is for mature audiences only. Cingular's recently launched Parental Controls feature provides content and purchase blockers on phones so parents can restrict access to content that may be inappropriate for younger viewers.