3ple-Media, has launched Mercury ViralTrack – the solution to offer full viral tracking for image, audio and mobile video content that is passed between subscribers. ViralTrack enables mobile operators to build deep intelligence on individual user preferences, behaviors and communities. It does this without altering or changing the tracked content in any way.

This service is capable of maintaining the original quality of the content across several sequential forwards, therefore contributing to a larger viral penetration and increased incremental revenue. It provides operators and their content providing mobile 2.0 partners with the ultimate digital tracking and profiling capability.

3ple-Media develops, delivers and supports multimedia technology for mobile operators. The company is headquartered in The Netherlands. Asian, African and American markets are served through regional sales offices in Singapore, Johannesburg and Panama. The Company’s development center is located in Romania, with regional operational centers in Singapore and the Philippines.