BBC News reported that broadcaster NRK is providing a service that allows people to watch television on their mobiles. Besides the live streaming, you can also choose specific content through the interactive menu. It is free now but you still have to pay the data transfer charge though.

"In the first eight hours of launching, 2,000 clips were downloaded," said Bjarne Andre Myklebust, a spokesman for NRK. He expects the service to become more popular as video phones become more common.

"Usage will go up and up. Mobile networks are getting faster and better and by next year 80% of handsets will have a media player," he told BBC News Online.

In fact in China, you can start subscribing to such service 2 months ago. To use it you need to have a pocket pc phone running windows mobile 2003. I will try to find some pictures.

BBC online