The latest to break into the VoIP market in the U.S., Globe7 has launched with a unique advertising platform in the Internet phone business. The new Globe7 3.0 soft phone offers users the opportunity to earn free international and local minutes in exchange for watching their favorite real-time video feeds, such as movie trailers, music videos, news, and sports. Meanwhile, each video comes branded with a 30 or 60 second advertising spot that runs at the beginning and end of the feed.

"Globe7 users earn free minutes just by watching videos, " explained Yogesh Patel, Chief Operations Officer for Globe7. "This creates a win-win for both advertisers and users alike. Advertisers have the ability to display their products or service to a target market, while users get to watch videos of their own choosing and get free phone time as a result."

The initial video advertising push centers on tech savvy 18 - 35 year olds, including international students who are hungry for affordable ways to connect back home.

In order to attract additional users in the United States to its base of almost 18 million users, Globe7 has developed a multi-faceted advertising and marketing strategy. Campus bookstore promotions, movie tie-ins, vehicles wrapped in Globe7 graphics and outfitted with demonstration modules, and nationwide concert sponsorship are just a few tenets in Globe7's attempts to capture the U.S. market.