Gingerbread Media, a division of Appian Inc., announces the addition of vlogs to the SweetTalk VoIP for moms. The SweetTalk VoicePod is a VoIP service that enables moms to talk to each other over the computer free of charge.

According to a survey conducted by Maria Bailey, author of "Marketing to Moms: Getting Your Share of the Trillion-Dollar Market", 75% of moms feel TV does not do a good job connecting with them, yet mothers influence 80% of consumer purchasing decisions--a staggering $1.6 trillion worth to be exact. Furthermore, mothers spent an average of 16 hours and 52 minutes online per week, approximately four hours and 35 minutes more than American teenagers.

Now moms can get support or share their creative ideas with other mothers through the use of voice, voicemail, videomail or by submitting their own vlogs or video podcasts to be hosted in the SweetTalk voice community. Christine Marie, the host of SweetTalk who is also known as Mrs. Gingerbread, says "We welcome mini-mom shows on everything from homemade Christmas gifts ideas to arts and crafts to baking to weight loss to helping children learn to read. After they see a great idea, they can click to call and ask questions about it or leave a voicemail. It makes a big world into a small village through VoIP connectivity."