Clickatell today announced the launch of an innovative mobile customer service notification system. Using Clickatell's global mobile messaging services, Dontgo provides consumers with the power to easily send text messages directly from their cell phones at the time of service. Customers can report bad service using their cell phone in a matter of seconds.

Using the Dontgo mobile customer feedback system, customers can communicate to organizations directly, sending them an SMS on the spot. This enables organizations to listen and respond to complaints about negative customer service experiences immediately - rather than after weeks of dissatisfaction. Available today in South Africa, this new service is being used by a broad range of organizations including restaurants, hotels, airlines, grocery store chains, and many other businesses. To find out more, please visit Dontgo's website www.dontgo.co.za.

Dontgo provides organizations with several service options for customer care to easily monitor, pre-empt and address service shortfalls.

Participating organizations advertise the service in their retail outlets so their customers can provide feedback for their complaints using their cell phones. Customers send the keyword, "don't" to a specific SMS short code "34040", followed by the name of the company and their comment. Dontgo then sends the information via email to subscribers at a nominal cost per month. Non-subscribers are called and provided with alerts at no cost on the first occasion. Industry specific service reports are also available to participating organizations which outline continued service problems and create the opportunity for them to establish a competitive service advantage.
 
"Our service is designed to help companies build and protect their brand through effective complaints resolution directly from the people who matter most - the customer. With ubiquitous mobile phone use around the globe, the ability to offer instant feedback using SMS makes customer service better," says Moshe Sohaba, chief executive of Dontgo, who decided to launch this innovative service after a particularly bad holiday experience involving his family, an hour wait for the wrong breakfast, and a very unsympathetic salesperson.