This service enables multiple mobile content services to be offered from one convenient shortcode.

This is a sufficient way for SMS users: just use mobile terminated premium rate SMS service. This service enables multiple mobile content services to be offered from one convenient shortcode.

Clickatell, Inc. today announced the launch of a mobile terminated (MT) premium rate SMS service in South Africa. Unlike typical premium rate SMS services, which charge users for the messages they send, mobile terminated services charge according to messages received, allowing Clickatell's customers to offer a raft of flexible and creative messaging services from a single shortcode.

Currently offered by Vodacom and MTN in South Africa, mobile terminated services are used for subscription-based content.

The benefit of this services is that users don't have to send an SMS every time they want certain information. So, for example, traffic or weather information can be delivered on a regular basis to the handset, once a user has subscribed.