Cell phone users can now send a text message code from their phones to receive an electronic coupon good for a free McDonald's McFlurry. Once the electronic coupon has been sent back to their phone they simply visit their participating local McDonald's restaurant and redeem it.

The coupon code (Text "McFlurry" to 73260) will be displayed on busses and billboards throughout Southern California. Internet users can also access the coupon by visiting www.mobilestr33t.com.

"This promotion is yet another example of how McDonald's is reaching out to the youth market in a way that is meaningful to them," said Clayton Paschen III, president of the McDonald's Operators' Association of Southern California (MOASC). "As a leader in the food industry, McDonald's continues to provide customers choices and offers that fit in with their lifestyles."

The bilingual promotion which runs through November 13, has a variety of giveaway offers, from the McDonald's mobile coupon to free cell phone wallpapers to ringtones featuring a wide range of chart-topping artists, including Sum 41, Linkin Park, No Doubt, Missy Elliott, Green Day, Cuban Link Ft Don Omar, Bimbo, DJ Nelson, Juanes and Vicente Fernandez.

The mobile technology, on which Gamut Industries has patents pending, offers coupons deliverable in SMS, WAP, or J2ME formats to give cell phone users optimal opportunity to access the coupon and other premiums regardless of their cell phone capabilities and service provider.