Hop-on today announced that it plans to launch a sleek new slider phone targeting the mid-tier phone market in the U.S. The model 1888 slider cell phone is available in black and silver.

Dan Gannon, Chief Executive Officer of Hop-on, commented, "There is a big opportunity for us in the domestic mid-tier phone market. Consumers are typically willing to spend a little more in order to get additional features and a more fashionable handset than on the lower-end. Carriers are also supportive as they are always looking for new exciting handsets. This handset includes all the features of the comparable name brand offerings being sold thru the carrier channels but is priced approximately 30% less."

Hop-on's new slider phone, model 1888, is 88x43x24mm. It is a tri-band handset (900 / 180 / 1900 MHz), with a vibrant color screen. The Bluetooth phone comes standard with a 1.3M CMOS digital camera functionality, and has Video Streaming. SMS and MMS messaging are standard along with MP3 and MPEG 4.

Features

• Size: 88 x 43 x 24 mm
• Weight: 80g
• Bands: Tri-band 900 / 1800 / 1900 MHz
• Screen: 1.5" 262K TFT
• Ring Tones: 64 / MP3
• Camera: 1.3M CMOS
• MPEG4: 30 fps, Video Streaming
• GPRS
• WAP: 2.0
• Message Service: SMS / MMS
• JAVA 2.0
• E-Mail (WAP Push)
• MP3, MPEG 4
• USB, Mini-SD
• Bluetooth