China Putian, a large Chinese state-owned telecom equipment maker, launched three new handset models designed using animated characters licensed from Walt Disney, Alannah Goss, corporate communications director for Walt Disney (Asia Pacific) Limited, said.

China Putian produced a total of three models using designs from Disney, specifically the Classic Mickey, Fantasy Flower and Pink Love models. Each mobile phone features a 1.3 megapixel camera and MP3 player functions. The new mobile phones will be sold through Shanghai Mobile, a subsidiary of the country's largest mobile carrier China Mobile, as well as through a special Disney shop established at Taobao.com, the online auction subsidiary of Alibaba.com.

All three models will be sold by Shanghai Mobile, but the carrier will be limited to sales of 8,888 units for each model.

"Because only 8,888 units will be available for each of the Disney handset models, we are only allowing people to buy them through pre-ordering at our outlets across Shanghai," Lu Weili, an official with Shanghai Mobile, said.

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