Some people will ask, "Is it a phone or a fashion accessory?" Is it for texting, talking or just a matching accessory? The answer is easy: yes to all. To help kick off the DigitalLife consumer technology event in New York, T-Mobile USA presented its new limited edition models of the T-Mobile Sidekick II.

Partnering with two of today's hottest and most authentic names, T-Mobile unveiled the stylish pink T-Mobile Sidekick II Juicy Couture Edition; and the bold, black T-Mobile Sidekick II Mister Cartoon Edition.

Available in limited quantities online and at select T-Mobile retail outlets in New York, Los Angeles, Chicago, San Francisco and Miami beginning Oct. 24 - these two devices will continue to redefine the way people communicate. Whether it's instant messaging with your best friend from a concert, browsing the web for the latest sports news and scores, or simply chatting on the phone with your significant other, the T-Mobile Sidekick II is still the ultimate communication device - and now it's even more of an attention grabber.

To truly help make this device "your own," T-Mobile, in conjunction with Juicy Couture and Mister Cartoon, also is making available accessories for each device including:

• Carrying Cases:  Black leather and blue denim for Mister Cartoon LE;Pink and brown velour and black, gold and silver leather for Juicy Couture LE
• Wristlets: Pink velour and black, pink, gold and silver leather for Juicy Couture LE
• Charms: Yorkie Terrier; Heart; Cherries; Horseshoe; Surfboard for Juicy Couture LE (special Juicy Couture Sidekick Charm coming in November)

Although it is the outward appearance of these limited editions that will quickly catch the eye, what's new inside is notable as well. A new enhanced browser to be available later this year will provide more features than ever before; now, users will be able to program their TiVo, manage their NetFlix rentals and RSVP to the hottest holiday
parties via Evite.

All of these new features combined with the traditional Web browsing, email, text, IM and phone features, as well as the unique swivel-open QWERTY keyboard, have made the Sidekick the cool tool of choice for many of the most famous names in music, sports and entertainment.