At the 2006 GSM Association Awards Ceremony in Barcelona, Spain, Vodafone was awarded 'Best Roaming Product or Service' and 'Best Broadcast Commercial'. The awards were given for two Vodafone pricing intiatives that were specifically designed to drive usage and deliver greater value to Vodafone's customers.

Best Roaming Product or Service

Vodafone Passport introduced a breakthrough roaming pricing architecture for Vodafone and its partner networks around the world, resulting in unmatched simplicity and value for customers by enabling them to keep their domestic frame of reference abroad.

Vodafone Passport customers can top-up in the same way they do at home, access voicemail and use the same shortcodes. More importantly, whilst abroad, for a one-off connection fee per call, customers can make calls using their domestic tariff, in most cases including free minute bundles, and receive calls at no further charge.

Vodafone Passport is proving extremely popular and over 5 million Vodafone customers have already subscribed – with more than 100,000 joining each week.

Best Broadcast Commercial

Vodafone UK's 'Stop The Clock' broadcast campaign highlighted the innovative Vodafone UK price plan that enables customers to talk for up to 60 minutes for the price of three minutes at evenings and weekends.

Vodafone UK's research indicated that a large number of consumers used landlines for longer conversations, due to perceived cost, and because the mobile phone was seen as just for emergency or short functional calls.  As mobile value campaigns had done little to address this perception, Vodafone UK set out to develop a broadcast campaign to communicate 'Stop The Clock' and associate Vodafone with longer conversations.