ZipZone Media is introducing another feature to their Bluetooth Marketing System - Menu and Coupon distribution. Restaurant owners can now distribute electronic versions of their menus and coupons directly to the cell phones of customers, saving money and helping the environment by cutting down on paper, printing and other waste associated with traditional paper media.

Instead of littering countless building lobbies and mailboxes with door hangers and flyers, menus can now be sent electronically - straight into Bluetooth enabled cell phones, laptops, and PDAs of customers as they enter or walk past the restaurant. The user receives a prompt on their phone asking if they wish to receive a menu or coupon from the restaurant, and if they accept, they immediately receive a digital version designed for cell phone screens, along with the phone number of the restaurant, stored in their phone’s directory.

"This distribution method has several advantages over traditional door hangers and flyers" points out Raymond Stone, ZipZone Media’s Marketing Manager. The first, of course, is the cost savings. "Bluetooth technology allows us to send menus, coupons, and other media at virtually zero cost. It doesn’t matter if the restaurant sends 10 files or a million - the transmission is always free, both to the sender and the receiver." And since electronic distribution eliminates the need for paper and printing, it can be seen as the environmentally friendly way to advertise.

The process is entirely opt-in, explains Mr. Stone. The customer is always asked for permission first before any files are sent. And if they refuse, they won’t be asked again. Plus, consumers can benefit from the convenience of having the menus and contact details from their favorite restaurants stored and available at any time right on their cell phones.