Sony Ericsson today launches the innovative and stylish Bluetooth Watch MBW-100. The MBW-100 is the must-have mobile phone accessory for people who enjoy using the latest technology to stay connected to the world around them. It has sleek lines, classic looks, a distinguished presence and represents a first as a mainstream Bluetooth fashion accessory from a mobile phone supplier.

Designed in partnership with watch maker Fossil, the MBW-100 allows a whole new way of looking at your mobile phone and you start by leaving your phone in your pocket. A stylish OLED display beneath the watch face displays who is calling when a call is incoming. A simple key press on the watch can reject the call, meaning you can remain in control of your calls in the utmost discretion.

By adding control of your calls and music to your watch, as well as notification of text messages and a clever out-of-range notification when you are separated from your phone, the MBW-100 helps you become more efficient in your daily communication. It also makes listening to music simpler by allowing you to play, pause and skip to the next track in your phone's music player. So, leaving your phone in your pocket and letting your watch become more than just a time keeper, means control is always to hand.

Facts for Bluetooth Watch MBW-100:

• Weight: 187.5 grams / 6.61 oz
• Color: Silver. Also black in limited
• edition exclusive variant

Analogue Bluetooth watch:

• Stainless steel: allergy safe
• Mineral crystal scratch resistant
• Antiglare coating, effectively reducing the reflection in the glass
• Discreet yet clear OLED display
• Quartz movements for exact time keeping
• Solid wireless link to phone: Bluetooth 2.0

Time indicator:

• Analog and digital from phone
• See who is calling: Caller ID in display
• Reject/mute call through watch

Discreet call handling
Convenient control of phone's music player: Play, pause, next track
SMS/MMS message alert
Out-of-range warning
Battery indicator
Auto pairing

Water resistant:

• Up to 30 m
• Standby time:

Bluetooth functionality: up to 7 days
Analog time keeping: up to 7 additional days

The analogue watch will go on sale globally during Q4 of 2006 with a guideline retail price of approximately EUR 300. It will be first compatible with Sony Ericsson K610, K610i, K618, K790, K800, V630, W710, W850, Z610, Z710.