Cellpoint Connect ApS announced today that it has signed a retail agreement with SmartFone.com for its recently launched FLAMINGOTM Bluetooth? Headset, according to Michael Mathiesen, the President and CEO of Cellpoint Connect AB, the parent company of Cellpoint Connect ApS. The agreement comes on the heels of several European distribution and retail deals.

Cellpoint Enters U.S. Market with Next-Generation

COPENHAGEN, MAY 17, 2005: Cellpoint Connect ApS announced today that it has signed a retail agreement with SmartFone.com for its recently launched FLAMINGO Bluetooth Headset, according to Michael Mathiesen, the President and CEO of Cellpoint Connect AB, the parent company of Cellpoint Connect ApS. The agreement comes on the heels of several European distribution and retail deals.

This is a significant agreement, as it opens the American market for our products. SmartFone.com is experienced in selling mobile phones and accessories through the web, providing coverage for the entire United States and able to deliver overnight. It is important for us to open an American sales channel, as we have many pre-sales orders for our FLAMINGO headset from U.S. customers. We will be opening more channels in the weeks to come, including the larger chains and hopefully some of the cell phone operators as well, according to Michael Mathiesen.

Cellpoint Connect's FLAMINGO Bluetooth Headset is unique with its patent-pending EarClickTM technology, which uses non-allergenic pads to ergonomically fit into the folds of the ear. The headset weighs only 11 grams / 0.39 ounces, and combined with EarClick, it is extremely comfortable to wear. With its discreet Scandinavian design, users can wear FLAMINGO for hours on end, forgetting that they are even wearing the headset.

The American headset market is seriously taking off, says Vincent Nguyen, the president of SmartFone.com. We put FLAMINGO through intense comparison tests with competing products before we signed the agreement with Cellpoint Connect, and FLAMINGO had top scores! The market reaction to FLAMINGO has been overwhelming, and it's interesting to see how word about FLAMINGO's ergonomic features and cool design has spread.

Vincent Nguyen calculates that the U.S. market for Bluetooth headsets will increase dramatically in 2005. With FLAMINGO?s quality, discreet design, and EarClick technology, we should capture a good share of the market, although you should never underestimate our competitors!

The FLAMINGO Bluetooth Headset is retailing at SmartFone.com for $129.

Cellpoint Connect

Cellpoint Connect ApS is the Danish subsidiary of CellPoint Connect AB, a software and hardware company with 24 employees, and offices in Stockholm and Copenhagen. Through product development and innovation, Cellpoint offers customers mobile solutions that increase profitability and enhance communication with consumers, co-workers, and suppliers. CellPoint is listed on Stockholm's AktieTorget (http://www.aktietorget.se ) with the symbol CPNT. Cellpoint Connect ApS develops, manufactures, and markets the FlamingoTM Bluetooth? Headset, a wireless headset using patent-pending EarClickTM technology for a comfortable fit. Flamingo works with Bluetooth devices such as mobile phones and computers. Cellpoint Connect ApS has offices in Denmark and Norway, with target markets in Europe, North America, and Asia.

SmartFone.com

Smartfone.com is a U.S. online retailer of mobile phones and accessories. It carries major brands such as Nokia, Sony Ericsson, Motorola, Samsung, as well as headset manufacturers Jabra, Nextlink, and Cellpoint.

Contacts:

Cellpoint Connect

Michael Mathiesen,
President and CEO, Cellpoint Connect AB
Phone +45 40 45 33 32
E-mail michael.mathiesen@cellpoint.com

Ib Byder
CEO, Cellpoint Connect ApS
Phone +45 20 30 49 28
E-mail ib.byder@cellpoint.com

SmartFone.com
c/o Aradius, Inc.

Vincent Nguyen, President
Phone +1 (602) 748-4567
E-mail vincent.nguyen@smartfone.com

The Bluetooth name and the Bluetooth trademarks are owned by Bluetooth SIG, Inc., and are used by CellPoint Connect under license.