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| Last update: 05-01-05 | Submitted by ahbao |
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Next winter, the world's snowboarders will add another "trick" to their repertoire with the ability to switch between their iPOD playlist and incoming calls in mid-air thanks to three new products from Motorola and Burton Snowboards.
Launched today at the 2005 Consumer Electronics Show, these Bluetooth-enabled jackets, helmets and beanies will provide wireless, high-performance connectivity and playability on the slopes for the 2006 winter season. "For over three decades, Burton has been fueled by our passion for producing the finest snowboarding equipment and apparel. We’ve grown up with our consumers who are cutting edge, tech savvy and need products that address their specific communication and entertainment needs both on and off the mountain. Our partnership with Motorola allows us to deliver rider-driven, progressive products and enhance our connection to our core consumer," said Bryan Johnston, VP of Global Marketing for Burton Snowboards.
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Jacket – the Bluetooth-enabled jacket links a rider's cell phone and/or iPod with an imbedded system operated via an easily removed control module on the jacket sleeve. Stereo speakers are built into the hood of the jacket and a microphone is embedded in the upper section near the collar, allowing seamless, unobtrusive wearability and playability. Elements can be swapped between products, used as stand-alones and removed and reinserted easily.