BenQ Mobile announced six new handsets under its BenQ-Siemens brand, including the flagship EL71, which completes its collection of ultra slim mobile phones across all form-factors. Beyond award-winning design, the new handsets also demonstrate expertise across multimedia functionality and innovative display technologies, such as OLED. With a total of 12 new products launched since January, BenQ Mobile has already carved a distinct position in the industry offering consumers worldwide a broad and engaging portfolio that encapsulates the combined strengths of Siemens and BenQ.

BenQ Mobile brings together BenQ's expertise in multimedia and award-wining lifestyle design with Siemens engineering heritage and reputation for quality. Since its launch the company has demonstrated its ability to lead the market with technological innovations, and was proud to announce last month that the EF91 will be the first handset to bring the benefits of HSDPA to consumers, in time for the Football World Cup. BenQ Mobile is also the first company to incorporate innovative screen technologies into its range, building on the particular expertise of BenQ in this area. The S88, launched in January, features an outstanding 2.0 inch Active Matrix OLED display that shows images in brilliant color, and the CL71, launched today, uses IPS to offer consumers high definition viewing, even at a wide angle.   

The E61 will go to the market even with two design awards: The iF and red-dot design award 2006. One clear theme brought to life across the portfolio is ultra-slim design and the launch of the EL71 brings this trend to the slider category, complementing the clamshell EF81 and bar phones S68 and S81 launched earlier this year.   

BenQ Mobile will also preinstall a selection of Google's mobile search services on a range of handsets. The relationship will enable BenQ mobile phone users to more quickly and easily access information they need while on-the-go. In addition BenQ Mobile has confirmed that it will offer comprehensive Services over Air (S.O.A), allowing consumers to extend and update their mobile software on the move at any time. This means BenQ Mobile consumers have greater flexibility over the configuration and personalization of their mobile phones.   

At the start of 2006 BenQ Mobile committed that it would place significant focus on multimedia and today's line up of new handsets delivers on this promise. All of the new phones launched today - EL71, C81, CF61, CL71, E61 and P51 - feature multimedia capabilities such as MP3 and 3D surround sound, meeting a wide range of consumer needs.

See next pages for all the phones photos, we will post details press release when it is available.