The face of 3G handsets changes today as Samsung, building on its heritage of delivering inspirational design matched with powerful functionality, unveils a new line of 3G mobile phones. Part of Samsung's Ultra Edition design-led range, these stylish mobiles expel the myth that 3G handsets have to be cumbersome and heavy. Launched today at the Louvre Museum in Paris, the Ultra Edition 3G range includes the world's slimmest 3G mobile handset ever, the Ultra Edition 8.4 (Z370). These groundbreaking mobile phones offer to maximise access to all of the benefits that 3G networks can offer, but with a look that is better than ever before.

Leading this Ultra collection is the Ultra Edition 13.8 (Z720), the world's thinnest HSDPA slide-up mobile which fits in at a slim 13.8mm. This technology powerhouse comes packed with a 3 megapixel camera and auto focus for taking photos when and wherever they are needed. It also includes a sizeable 2.1" QVGA display and supports WAP 2.0 and HTML browsing. In order to fully enjoy all of the benefits of 3G, the Ultra Edition 13.8 also includes a second camera for video calling, whilst the document viewer, voice memo and PIM features will keep even the busiest executive on top of their workload.

Possessing an ultra slim depth of only 8.4 mm and weighing a mere 71 grams, the Ultra Edition 8.4 (Z370) is the world's slimmest 3G handset and now sets the standard against which all others can be compared. This mobile houses a large landscape 1.93" TFT display with dual 2 megapixel and VGA cameras, making it the perfect accessory for those that love 3G video calling or can’t help but take the occasional self portrait.

Capable of playing music with multiple audio formats and JAVA-enabled games, this connected candy bar is perfect for the entertainment lover in all of us. The document viewer, speaker phone, micro-SD card slot and host of PIM functions ensure that there'll always be time for work as well as play.