Samsung's Braille mobile phone for the visually impaired (model name: Touch Messenger) won the Gold Award at the Industrial Design Excellence Awards (IDEA), one of the world's most authoritative design competitions, sponsored by the Industrial Designers Society of America (IDSA) and BusinessWeek. Samsung's world's first battery-operated projector (model name: Pocket Imager SP-P300MK) and portable wireless projector (model name: Portable Digital Projector) also won Silver Awards in the Business & Industrial Products and Design Explorations category, respectively.

The "Touch Messenger" is a product designed by Samsung Design China based in Shanghai, China, a country with about 9 million visually impaired people. The product is assessed as a successful result of Samsung's global design strategy, That is, products suited for local needs and characteristics should be designed and planned by obtaining inspiration from local markets in countries around the world.

The innovative Touch Messenger enables blind users to send and receive Braille text messages. The 3x4 button on the cell phone is used as two Braille keypads and text messages can be checked through the Braille display screen in the lower part. Once this product is commercialized, it is expected to dramatically boost the quality of life for visually impaired people, numbering as many as 180 million worldwide.

Samsung's mobile phone for the visually impaired, Touch Messenger, is regarded as a demonstration of the company's future design direction, human-oriented high-tech products.