Samsung demonstrated its commitment for global mobile phone market, showcasing Samsung's hero 3G and 2.5G handsets with the latest design and technology at CeBIT 2006. With the technology achievements of the world’s first 3.6 Mbps HSDPA technology demonstration at CES in January and the introduction of Europe's HSDPA phone at 3GSM, Samsung further enhances its leadership in 3G market with its powerful 3G model, the SGH-Z400 at CeBIT 2006.

Samsung’s latest hero, the SGH-Z400 especially exudes in its rich features and elegant design. Samsung’s SGH-Z400 adopts the elegant slide-up form factor in a slim design. It supports all features of 3G such as video telephony and streaming and comes with a 2 Megapixel camera, document viewer, and an external memory slot in a sleek design that fits into one’s hand. It also supports document viewer, Bluetooth and TV-output function. All these rich features are packed in only 18.4 mm thickness. With the SGH-Z400, users can now experience 3G mobiles in a compact and even slim design. The ultimate synthesis of business function and executive style, this new Samsung 3G slider is equipped with all the features that users demand.

Samsung also showcased the fashion 3G slider, the SGH-Z550. Samsung's SGH-Z550 is a slim, 3G mobile, elegance with its clean-cut and simple design. Samsung's SGH-Z550 packs a two megapixel camera and 138 MB embedded memory with an external memory slot in a slim case.