A cooperation between Bang & Olufsen and Samsung Electronics' Mobile Business has resulted in a unique mobile phone concept that breaks with conventional assumptions. The phone is pure, simple, and of the highest quality, and the name 'Serene' reflects this. The idea behind Serene was to create a mobile phone that is dedicated to one prime purpose: to enable comfortable and convenient communication.

Serene comes with a triangular charger/docking station made in polished anodized aluminium with a cut-out for the phone. If the phone is placed in the docking station or the phone is used in a table mode it can be used as a minilaptop as the display can turn 180 degrees for convenient use in this position as well.

As a special feature for Bang & Olufsen customers, a special DECT docking station is available which enables Serene to synchronise its phonebook with the domestic cordless system of telephones from Bang & Olufsen.

Serene will be launched in Europe, Russia and Ukraine during the 4th quarter of this year. It will be distributed through Bang & Olufsen stores and in select high-end Samsung distribution partners. It will retail in Bang & Olufsen stores for approximately 1100 Euros inclusive of a special Bang & Olufsen DECT accessory and in Samsung retailer partners for approximately 1000 Euros without the DECT accessory.